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| Supplement, October 2000 |
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| Why Kyoto counts |
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| Years of international negotiations are on the verge of presenting global industry with
perhaps its biggest challenge of the new century. Some businesses are already moving to address their
carbon emissions. Mark Nicholls explains why |
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The current furore over the price of petrol shows only too clearly that the global economy is
still very much wedded to fossil fuels. As truckers lead newly-formed coalitions lobbying hard for
cheaper fuel, the temperature of the global warming debate has perceptibly cooled.
But whereas the car-driving public can easily forget the bigger, environmental picture when prices
soar at the petrol pump, the evidence of climate change is becoming ever more compelling. High fuel
prices may cost votes, but how long can policymakers ignore the issue when evidence of global warming
is accumulating by the day?
National and international efforts to curb emissions of greenhouse gases (GHGs) - which are understood
to cause global warming - are, of course, intensely political. Democratic governments must ultimately
respond to the demands of their electorates, and balance these against longer-term environmental
policies.
And what is difficult at the national level is rarely any easier internationally. The progress of the
Kyoto Protocol gives many observers cause for concern. Reaching agreement in 1997 that the
industrialised world would cut its GHG emissions to 5.2% below 1990 levels by 2008-2012 was an
enormous achievement. But this effort will have to be repeated, even surpassed, to bring about the
treaty's ratification. And the danger of the negotiations collapsing, or grinding to a halt, cannot be
ignored.
But whatever the vicissitudes of public opinion, and despite the often perilous state of the Kyoto
negotiating process, world leaders - in business as well as politics - realise that emissions of GHGs
will have to be radically reduced to avoid a potential climatic catastrophe. Whether as a result of
Kyoto, or a successor international treaty, or simply under national or regional schemes, companies
will in future have to exist with restrictions on their output of carbon.
The first Kyoto compliance period (when emissions reductions will be assessed) doesn't begin until
2008. But governments are already putting policies in place to meet their goals. Some, like the UK,
have announced targets that exceed their Kyoto commitments. It will fall on industry, of course, to
make the lion's share of the reductions - and the more-forward looking companies are beginning to set
internal targets, and plan for a carbon-constrained future.
These firms have decided not to wait on the outcome of these tortuous international negotiations.
Senior executives at companies such as US chemicals and pharmaceuticals giant, DuPont, oil companies
BP and Royal/Dutch Shell, Canada's Ontario Power Generation, and Tokyo Electric Power have given the
go-ahead to take actions now that they believe will help their companies deals with future emissions
restrictions - and take advantage of market opportunities - and each week brings news of further
initiatives and more corporate converts.
Although they are not yet subject to binding agreements, these companies believe that action now will
either reduce the cost of complying with targets when they arrive (that is, from 2008 under Kyoto, or
earlier under some domestic schemes) or, by learning-by-doing, help them better face the challenge.
At the end of the day, these companies - and their slower-moving contemporaries - will simply have to
emit less. But transforming a company from a heavy carbon-emitter to a GHG-lite firm is akin to
turning a super-tanker around.
In the meantime, companies will have to buy the right to pollute - from firms that beat their own
targets via emissions trading, or from investing in external emissions reducing projects - until such
time as new investment and new technologies can be brought to bear on their own emissions profiles.
Trading should make compliance with emissions reductions targets more cost-effective. Trading schemes
ensure the environmental objective - the overall emissions limit - is met, while allowing companies
flexibility in formulating emissions reductions strategies. For example, some firms could capitalise
on aggressive, early reductions by selling credits to others who may find it economically rational to
buy credits and defer investment in cleaner technology.
Kyoto fully embraces this idea. It proposes an international market in emissions permits from 2008,
linked to mechanisms whereby companies can invest in emissions-reducing projects to earn carbon
credits (in theory, from this year). Without these mechanisms, business would have thrown up its hands
in horror at the cost of compliance - and the Protocol would most likely have been suffocated at
birth.
Already, a nascent market in Kyoto emissions permits has sprung up. Brokers, consultants, bankers and
exchanges are rushing to carve out a niche in a market that, some predict could dwarf the biggest
commodity markets. Some estimate that the market could be worth $50 billion/year by 2008.
But while GHG emissions present a market opportunity for intermediaries and consultants, it is set to
be one of the greatest challenges facing large companies over the coming decades.
Even the first step for emitting companies - establishing what their GHG emissions 'footprint' is - is
a far from straightforward task. A number of initiatives - such as the GHG Protocol from the World
Business Council for Sustainable Development - set out to help companies assess and report their
emissions.
The next stage will be to get to grips with these new markets, new financial tools, and new hedging
strategies. Learning how to use new instruments and new risk management strategies requires
considerable investment. Both BP and Shell have established internal emissions trading schemes, not
only to help identify and exploit emissions reductions opportunities within their operations (which
usually generate cost-savings themselves), but also to prepare themselves for national and
international trading schemes.
It is in this spirit that the growing number of inter-company emissions trades have taken place. Most,
such as the recent trade between a German utility Hamburgische ElectricitatsWerke and Canadian power
company TransAlta, have been small transactions. But while they have had little impact on firms'
emissions profiles, they each represent leaps in understanding of how such trades should be
structured, priced, accounted for, and legally underpinned.
Furthermore, early action by companies to manage their emissions will pay dividends. Because the
policy-framework for emissions reductions is still fluid, companies can buy carbon credits at a
fraction of their likely cost in a few years.
Undoubtedly, companies are in an unenviable position: attempting to take strategic decisions in a
fluid policy and regulatory environment. But as Kyoto has accepted the precautionary principle with
regard to climate change, business would be advised to follow suite. Whether Kyoto succeeds or fails
remains to be seen. But what is clear is that emitting companies would be foolish to ignore what is an
accelerating global trend towards action to limit GHGs.
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