Specialist UK insurer, Pension Insurance Company (PIC) published its first Sustainable Assets Framework in 2024, which provides the support to its claim that 25% of its portfolio, £12.7 billion ($17.1 billion), is considered 'sustainable' with those assets linked to addressing at least one of the United Nations Sustainable Development Goals (SDGs).

In 2024, PIC partnered with a carbon removal specialist to purchase carbon offsets through a portfolio of diversified carbon removal projects.

PIC is a specialist insurer in the Bulk Purchase Annuity (BPA) market, a type of long-term insured annuity issued by life insurance companies paying benefits. It is one of the founding signatories to the Accounting for Sustainability (A4S) Sustainability Principles Charter for the BPA process and chairs the Purposeful Finance Commission.

As of the end of 2024, PIC's portfolio included £2.5 billion invested in social and affordable housing, £1 billion in renewable energy infrastructure, and £635 million in sustainable buildings.