Scaling alternatives to wood-based fibres for fashion and packaging


To meet 2030 and 2050 climate and biodiversity targets, the best available science says that 30 – 50% of the world's forests need to be protected and restored. Despite this, over 3.2 billion trees, many from the most carbon and biodiversity rich ecosystems, are cut down each year for use in fashion fabrics and paper packaging.

Shifting away from forest-dependent supply chains and towards sustainable alternatives - such as repurposing textile waste and agricultural residue (NextGen solutions) - can help and keep climate-critical forest ecosystems standing. To help further this shift, the world's first Next Generation mill for textiles just opened and it is just one of the game-changing innovations ready to scale.

Hundreds of the world's leading brands have also committed to using these low carbon, low impact materials in their supply chains and to scaling market demand, the sector is primed for scaling investment. Speeding- and scaling-up these solutions will be the challenge of this turnaround decade - and an opportunity for institutional and private investors.


Cecilia Strömblad Brännsten
Head of Resource use and Circular Impact, H&M Group
James Hughes
CEO and CIO, Vedra Partners
Nicole Rycroft
Executive Director and Founder, Canopy
Thomas Cox (Moderator)
Senior Writer, Environmental Finance

Discussion points

How can the fashion and packaging industries shift away from forest-dependent supply chains?

A look at next-gen solutions

How can we scale market demand?

Speeding up investment opportunities for institutional and private investors


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